In the latest episode, I speak with Brian Littlefield CEO & Co-Founder of OriginLabs and Jocko Fuel and Co-Host of the podcast Hands & Daylight
We dig into starting out in building and car racing teams, to reclaiming his personal health creating a passion and deep interest in scientific studies for nutrition. This placed the seed to evolve into joining Origin to launch a supplement line from making of a supplement. How the corporate principles of integrity and quality and manufacturing are applied to the ingredients used to formulate the products Origin offers. The introduction of Jocko Willink to Origin
Brian provides great tips on how to ‘trust but verify’ the ingredients in the supplements you take, why proprietary ingredients and formulations is not synonymous with quality, leading a profitable business that is led by integrity and HOW you do things matters more than HOW MUCH you make.
We briefly discuss the focus on ‘Made in the USA’ as a core thread across all their lines of business even when the choice might reduce the margins or sales volumes.
Books: Medical Literature
Music: Instrumental Music
Podcast: Jocko, Mic Drop Podcast, BJJ podcasts
Favorite R&R: Sleep